The World’s First Coaching Mural

70% of youth football players drop out by the time they're 13yrs old due to a lack of coaching - and, children in underserved communities are four times more likely to lack access to facilities.

So when All State Insurance wanted to work with Black Star with the goal of providing access to soccer training to all youth, we looked to what all kids have access to: walls, and turned them into coaches. Featuring drills players of all ages and skill level should practice.

The world’s first graffiti mural that actually coaches football.