Friendsgaming
McDonald’s
During the pandemic, Gen Z developed real online friendships. People all over the world who've never met IRL, were spending time together every night to play video games.
And while everyone's familiar with Thanksgiving, and Friendsgiving, we noticed there wasn't a holiday to celebrate these online gaming friendships.
So we created FriendsGaming.
And we dethroned bland turkey, making McDonald's Crispy Chicken Sandwich the official food for this online holiday.
With this, we made our way into one of Gen Z's most important niches – gaming.
Art Director, Concept: Shadab Wajih
Creative Directors: Giulia Magaldi, Frank Garcia
Agency: Golin Chicago
Press: Hypebeast, AdAge, Business Insider, Foodbeast, Fast Company, The Source, Comic Book, Hip Hop Wired, Tech Times, The Daily Advent, Geek Spin
We started by partnering with FaZe Clan, the biggest group of eSports athletes, who actually met online, gaming.
And together, we launched an expansion pack, giving gamers everything they needed to up their game – including a Crispy Chicken Sandwich.
But most importantly, gamers celebrated the first FriendsGaming ever, enjoying their favorite games on November 21st.
