Static

McDonald’s x Sprite

According to hundreds of fan created memes, McDonald’s sprite just hits different. In fact, they say it’s so fizzy it tastes like static! 

So for summer we decided to take this static feeling and make it into a beat. We partnered with the producer behind the most viral TikTok beats in history, TisaKorean to launch STATIC, the first-ever branded TikTok beat. 

Static went off the charts, with 39M listens in the first week and shout outs from top producers like Steve Lacy and more.

Art Directors:  Shadab Wajih, Ruth Burotte, Ivan Gomez
Copywriters: Andrew Gonzalez, Andrew Farley
Creative Directors: Giulia Magaldi, Frank Garcia
Agency: Golin Chicago