Singalingo
Duolingo

16-22 year olds across the world are ardent fans of international artists and their music – even if it’s not in their native language. So we partnered with some of the most iconic and popular musical artists across the world and got them to teach the language.

Using deep fakes and promotional ads we can get the audience to the app. We also gamify the course to incentivise learning. At every level one unlocks rewards like spotify premium, merchandise and even a chance to learn from the musician themselves. 

Awarded Wood Pencil, D&AD New Blood 2021
Awarded Gold, The Drum Chip Shop Awards 2020

Creatives:  Shadab Wajih, Yashashree Samant, Nithika Romy
Instructors: Frank Garcia, Giulia Magaldi

CASE STUDY