A campaign that gives advice to avoid the usual traps that are in most phone contracts, given by a giffgaff community member. The ad, that can be found through a microsite and offline, doubles as a contract that promises the reader that giffgaff will never have any contracts. The contract can then be signed by the reader, and sent through a microsite to receive a free giffgaff sim card.
Additionally, there will be banner ads that people can use to find typical traps found in most phone plans and OOH ads that will expose more traps to other people.
Creatives: Shadab Wajih, Tudor Cucu, Adam Braun
Instructors: Marc Vosshall, Niklas Frings-Rupp