P.A.W. – Players for Animal Welfare
XBox & Rare Studios

70 million stray cats live in the US. Most people know you can adopt them, yet there is a lot of misinformation about the subject.

What’s the best way of making people empathize with stray cats? A video game where you play as the stray cats themselves! An open-world game where you’ll have various missions which revolve around the daily lives of stray cats like scrounging for food, harsh weather, etc. Stray cats are social, and we use that to add multiplayer to our game.

The cat you play as will end up being found by an animal shelter. This shelter and the cat you played as will actually exist in the city you play in, waiting to be adopted. PAW is not just extremely fun to play with, but also serves our purpose: a safer world for stray cats.

Gold, Clio Entertainment Awards 2021
Awarded Graphite Pencil, D&AD New Blood 2021

Jury Webby, Webbys Awards 2022
People’s Choice Webby, Webbys Awards 2022
Bronze, Young Ones ADC Awards 2021
Shortlist, The Drum Chip Shop Awards 2021

Creatives:  Shadab Wajih, Sukratti Jain, Paras Juneja